Thursday, May 28, 2015
  • Google Releases Ad Targeting AdMob Tools

    Google announced Thursday a new set of AdMob tools to help mobile app developers better segment and target advertisements. The news was made public at the company's I/O 2015 developers' conference. ...Read the whole story

  • Google Introduces Communications Framework For Connected Devices On Internet Of Things

    In a historic move that will tie together billions of devices, Google announced Project Brillo, the underlying framework for the Internet of Things (IoT), at the company's I/O 2015 developers' conference Thursday. Working with the Nest team, Google engineers have developed an end-to-end communications layer built from the Android operating system to connect a variety of devices such as door locks and security cameras. ...Read the whole story

  • Google Delivers On Need To Track Mobile Metrics, Performance

    A growing need to track performance in mobile applications prompted Google to build out a tool that tracks metrics, and sign on partners to support the move. The company announced Google Analytics for Apps Thursday at its annual I/O conference. The tool provides greater transparency into the effectiveness of ads across networks such as the performance of mobile app install campaigns and understanding the lifetime value of users on Android and iOS devices. ...Read the whole story

  • Twitter Debuts Audience Insights To Aid Advertisers

    Expanding its analytics offerings, Twitter is rolling out Audience Insights -- a new tool to help advertisers make sense of the network's users. With Insights, Twitter is promising to shine a light on brands' followers, along with anyone who engages with their organic tweets. ...Read the whole story

  • AppLift Acquires Mobile DSP Bidstalk

    AppLift, a mobile app marketing platform, on Thursday announced it has acquired Bidstalk, a mobile demand-side platform (DSP). Terms of the deal were not disclosed. Bidstalk's DSP technology will be integrated into AppLift's mobile app marketing platform, dubbed DataLift. The acquisition beefs up AppLift's ad tech stack, as it now has a data management platform (DMP) in DataLift and a real-time bidding (RTB) ad-buying platform in Bidstalk, all of which can be used on a self-serve basis. ...Read the whole story

  • Foot Locker App Debuts Shoemoji Feature

    Random iPhone App of the week: Foot Locker updated its app to include a series of Shoemojis, a great fit for sneaker lovers. To date, the app has 80 Shoemojis from brands like Nike, adidas, ASICS and Under Armour. Over time, additional Shoemojis will be added to the app. Users can send the emoticons via text message or social media. BBDO New York updated the free app, available to download here. ...Read the whole story

  • Facebook Teams With Publishers, Focuses On Food

    Facebook is partnering with top publishers to offer the input of professional opinionators. With an initial focus on eateries around the county, Facebook's first partners include Bon Appetit, Conde Nast Traveler, Eater.com, New York and the San Francisco Chronicle. ...Read the whole story

  • Millward Brown BrandZ Study Shows Power Of Tech And Mobile Commerce

    Chinese brands, of which there are 14 in the Top 100 -- up from just one in 2006 -- are pushing out European brands. Those brands dropped 9.3% in the last year to 24 brands from 35 in 2006. The study said the value of U.S brands grew by 137% in the last 10 years. ...Read the whole story

U.S. Publisher Coalitions Get Scale With Their Titles

Multi-title publishers and media companies have heavily invested to stay ahead of rapid user migration to mobile devices to protect their brand franchises and scale their user and advertiser bases there as well. But there's a ...More