Tuesday, July 29, 2014
  • Instagram Slowly Rolls Out Bolt App

    As part of Facebook's broader messaging strategy, its Instagram unit is slowly rolling out a Snapchat-like service named Bolt. Launched on Tuesday in New Zealand, Singapore and South Africa, Bolt is a one-to-one messaging app that lets users shoot and send photos and videos with a single tap. ...Read the whole story

  • Emerging Markets Fuel Global Smartphone Demand

    Worldwide smartphone shipments were up 23.1% in the second quarter compared to a year ago, fueled by demand for low-cost devices in emerging markets. China-based manufacturers like Huawei and Lenovo saw the most impressive gains in the quarter as consumers in developing countries snap up their more affordable handsets. ...Read the whole story

  • New App Needed To Send Facebook Mobile Messages

    Moving ahead with its siloed app strategy, Facebook is reminding users that they will soon need a separate app to message friends from their mobile devices. The move is part of Facebook's broader strategy to offer additional apps, rather than squeeze its full suite of services into a single mobile offering. ...Read the whole story

  • Retargeting On Facebook: Mobile Gives More Bang For The Buck

    Much has been made of Facebook's success with mobile ads -- they helped the social network boost revenue by 61% year-over-year -- and AdRoll, a retargeting firm, has released new data about retargeting on Facebook that further highlights the importance of mobile. ...Read the whole story

  • AT&T TV Data Blueprint: More Is Better, Targets Mobile Customers Too

    In what it claims is a TV audience targeting first, AT&T will enable advertisers to plan and buy TV shows based on the composition of wireless users who watch them. The data, which is one of two new audience segments being announced today as part of AT&T AdWorks' "TV Blueprint" system, will enable brands to target shows based on how many viewers they have with specific wireless devices, operating systems and data usage plans. The data, which comes from AT&T Wireless' 70 million subscriber database, will be fused with the TV audience data from AT&T U-verse subscribers, as well as ... ...Read the whole story

  • Yelp Launches Video In App

    Ahead of its second-quarter earnings report this week, Yelp on Monday introduced the ability for all users to post short videos of restaurants and other venues via its mobile app. The new feature allows people to upload three- to 12-second videos that help show off aspects of local businesses, such as ambience, lighting and noise level. ...Read the whole story

  • Hotel Brands Can Do Better With Mobile Booking

    A new report suggests prestige hotels are missing opportunities to better compete with online travel agencies like Priceline and TripAdvisor when it comes to mobile booking. While nearly 90% of hotel brands have mobile Web sites, only a third (32%) provide booking engines directly on the home page. ...Read the whole story

Around The Net

Connecting the Mobile Shopper to the Expert

Mobile Shoppers may finally get some in-store assistance from merchants via their smartphones. We know from research that most consumers prefer to turn to their phones over salespeople to get additional product information and competitive pric ...More

  • Automated Serendipity

    StumbleUpon endures, and perhaps is so popular among the most savvy digital users because it seems to be a counterpoint to the cold, unadventurous precision of the rest of the data-driven online experience. ...More

  • Facebook's Q2 Success Means FBX May Not Go Mobile

    The final panel at last week's OMMA RTB in Los Angeles focused on the Facebook Exchange (FBX), and a good portion of the conversation revolved around mobile. By now you've heard that Facebook's revenue soared in ...More

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