Friday, October 24, 2014
  • Titan, Chicago Transit Testing Gimbal Beacons

    Transit advertising company Titan and the Chicago Transit Authority are testing Gimbal beacon technology at a number of locations throughout the CTA's system, focusing on rail stations where Titan currently manages the CTA's out-of-home media assets. The expanded pilot test reflects increased interest among advertisers in reaching consumers on the go via their mobile devices. ...Read the whole story

  • SmarTV, Quadriga Merge, Offer Interactive TV Service To Hotels

    The in-room TV experience is about to get more interactive for some hotel guests following a merger between Quadriga Worldwide, which provides guest technology services to the hospitality industry, and the SmarTV Company, which specializes in interactive entertainment. ...Read the whole story

  • Microsoft Beats Projections In Fiscal Q1 Earnings, Boosted By Gaming, Devices, Consumer Revenue

    Despite an unclear mobile strategy and a shifting software industry, Microsoft still managed to post better-than-expected earnings on Thursday. For the quarter ended September 30, 2014, the software giant reported revenue of $23.20 billion -- which was up 25% year-over-year -- while diluted earnings per share were $0.54 per share. Devices and consumer revenue grew 47% during the period, while commercial revenue grew 10%. ...Read the whole story

  • Bing Ads Develops Universal Event Tracking Across Devices

    Bing Ads has developed a way to define and track performance and conversions to meet ad goals. The company announced Universal Event Tracking (UET) Thursday at its Bing Ads Next event in Redmond, Wash. The focus sets the pace for a series of services around audience based remarketing that are expected to roll out in the near future. ...Read the whole story

  • Sen. Rockefeller Questions Whisper's Privacy Practices

    The anonymous social networking app Whisper, which touts itself as the "safest place on the Internet," is facing questions from Capitol Hill about the company's privacy practices. ...Read the whole story

  • Marketers Talk Mobile First At Media Tech Summit

    Participants dealing with how mobile changes data, creative and media strategy said they focus on user utility. Lee Bushkell, VP of PGA Tour, said that apps are a good indication of how to interact with individuals. ...Read the whole story

  • Facebook Launches Rooms, Interests Trump Social

    Continuing to diversify its app offerings, Facebook just launched Rooms -- a platform for people to connect based on similar interests rather than social ties. Rooms consists of "rooms," which are basically feeds of photos, videos, and text. Like a forum or chat room, each room's topic is determined by its original creator. ...Read the whole story

  • FB Preferred Marketing Revamped To Improve Member Connections

    On the heels of Twitter's aggressive appeal to mobile developers, Facebook is trying to strengthen ties within its own developer community. Facebook's Preferred Marketing Developer program, hatched to help businesses scale their marketing efforts on the network, is being restructured to improve connections between members. ...Read the whole story

Women Click More And Spend More On Mobile, Per Study

Who clicks through more ads on a device running Google's Android or Apple's iOS operating system, women or men? Analyzing more than 1 billion data points in July 2014, AppLovin, which processes about 20 billion ad ...More