Friday, November 21, 2014
  • Twitter Users Share Private Tweets Via Direct Messages

    Continuing to position itself as a direct-messaging service on par with Facebook Messenger or WhatsApp, Twitter is now allowing users to privately share tweets using Direct Messages. Users on the receiving end will see the tweets in a push notification - then they will be displayed directly in conversations. ...Read the whole story

  • Apple Continues iAd Renovations, Partners With AdRoll For Retargeting

    Apple isn't done with iAd's programmatic overhaul. Apple on Friday announced a partnership with AdRoll, a major retargeting platform, to give AdRoll clients access to iAd inventory. AdRoll will be integrated into Apple's iAd Workbench API 2.0 and claims to be "one of the first" to do so. ...Read the whole story

  • Google Tests Contributor For Ad-Free Web Sites

    Google has begun experimenting with a way for Web sites to generate income without showing display and banner ads on publisher sites in the United States. A service called Contributor allows Web site visitors to pay a monthly subscription fee to avoid seeing ads. Although it has not yet been determined whether native or content-related advertising will eventually fall into the category of an ad-free experience, the idea behind the subscription service is to support people who create sites on the Web by supplementing a publisher's advertising revenue. ...Read the whole story

  • Global Media Viewing Up, Mobile Consumption Doubles

    Global media consumption rose over six hours per week in 2013 versus a year ago -- with still-surging digital media a main factor. Worldwide media usage grew 2.8% to 43.78 hours a week. Mobile media is expected to be the fastest-growing component of all digital media, more than doubling to 2.96 hours a week in 2018 from 1.35 hours a week in 2013. ...Read the whole story

  • BBH, PlayStation Dance With New Ad Campaign

    Sony is teaming with Bartle Bogle Hegarty (BBH) New York for "Greatness Awaits," a campaign to raise awareness of its online gaming culture and to celebrate its hardcore members. Working with the New York City Ballet, they have created a series of videos that feature some of the world's best dancers' interpretations of 6 different popular PlayStation genres, including soccer and football and war, space and cops-and-robbers. There's a related contest where entrants have a chance to win a free PS4. ...Read the whole story

  • Sprint CEO Stars In New Hispanic Campaign

    Sprint's new CEO, Marcelo Claure, is also its chief pitchman in a new national TV campaign targeting U.S. Hispanic audiences. The new Spanish-language ad takes advantage of Claure's own background as a native-born Bolivian immigrant to the U.S. in order to forge a connection with Hispanic consumers. ...Read the whole story

  • Uber Faces Privacy Questions From Capitol Hill

    Sen. Al Franken (D-Minn.) has asked Uber's CEO to clarify the company's privacy practices, including how it uses the "God view" tool, which reportedly allows employees to track the precise locations of passengers who are using the car service. ...Read the whole story

  • OTT Services Predicted To Hit $5.8 In 2014

    Over-the-top pay TV revenue from services like Netflix and Hulu Plus is expected to nearly double in the next four years. Revenue from OTT services is estimated to hit $5.8 billion this year and rise to $10 billion in 2018. ...Read the whole story

What's Up With WhatsApp? More Than You Think

WhatsApp, to most of us American social media guru wannabes, is pretty much that thing that Facebook bought last year for $19 billion, even though its founders detest advertising so much they wrote a manifesto about ...More