Thursday, May 5, 2016
Unskippable,Too: YouTube Touts New 6-Second Ad

Ideal to reach smartphone users, YouTube will begin offering advertisers six-second-long Bumpers starting in May. ...More

  • Mobile, Social and Programmatic Fueling Internet Ad Growth

    According to the industry survey conducted by PwC and sponsored by the Interactive Advertising Bureau (IAB), Internet advertising revenues ("revenues") in the United States totaled $59.6 billion for the full year of 2015, with Q4 2015 ...More

  • Opportunities Abound For Telcos To Jump Into Ad Tech

    The days of making money on traditional telecommunications have quickly faded. Digital disruption and companies like Google and Apple have set telcos back on their heels, seeking ways to increase revenues through a wider range of ...More