• San Diego Zoo Safari Park Launches App Promoting Sumatran Tiger Exhibit

    Random iPhone App of the week: To celebrate the Memorial Day launch of The Tull Family Tiger Trail exhibit at the San Diego Zoo Safari Park, an app was created where players take on the role of a Sumatran tiger. With fewer than 400 Sumatran tigers roaming the wild today, Tiger Trail exposes many of the threats to the survival of this endangered species. In the game, players are challenged to collect food to build their tiger’s strength, and navigate them through blazing fires and poacher traps to a protected reserve. The app is available for free in the App ...Read the whole story

  • Mobile Exchange Vserv Debuts Full-Screen Search Ad Formats

    Vserv.mobi on Wednesday announced the availability of Search Intent Ads -- or search ad formats -- into its mobile real-time bidding (RTB) exchange. The purpose of the new format is to facilitate immediate consumer action, something Vserv hopes will make it an attractive ad format for m-commerce companies. ...Read the whole story

  • AutoTrader Says Industry Must Connect Digital Dots

    At Wednesday's NADA /J.D. Power-sponsored Automotive Forum, Jim Franchi, division president of media at AutoTrader.com, drew a roadmap for how automakers and dealers can stay relevant as consumers move back and forth between on and offline media. ...Read the whole story

  • Opera Mediaworks Taps Hunt For Hispanic Mobile Reach

    Mobile ad platform Opera Mediaworks is boosting its reach among U.S. Hispanics through the integration of Hunt Mobile Ads, a mobile ad network focused on Latin America that also reaches U.S. Hispanics through a number of premium publishers. ...Read the whole story

  • Yahoo Sees Modest Ad Gain In Q1

    Yahoo still awaits a turnaround in 2014. But the Web giant on Tuesday reported a modest revenue gain in the fourth quarter after four straight quarters without growth. The company's revenue, minus traffic acquisition costs, was up 1% from a year ago to $1.09 billion, with display ad sales increasing 2% in the quarter. ...Read the whole story

  • MoPub Gives Mobile Exchange Users Access To BlueKai's Data Well

    In-app ads have risen to the top of a mobile marketer's to-do list, but MoPub thinks app developers don't have access to enough data to make the ads as effective as they could be. In hopes of taking in-app advertising to the next level, the mobile ad exchange has partnered with BlueKai, the Oracle-owned data management platform (DMP). ...Read the whole story

  • Mobile Ad Market Struggles To Connect With Users

    Marketers have high expectations for mobile advertising, but investments still trail the media's potential. Most marketers still don't see great performance and have difficulty justifying budgets. They don't understand the unique attributes and resist the tendency to create processes requiring fewer tasks. ...Read the whole story

Brightcove To Provide Online Video Services To France's Le Figaro

Boston-based Brightcove said that French newspaper Le Figaro will be using its Video Cloud online platform for a new mobile version of its online news channel Le Figaro TV. ...More

  • Can Amazon Learn To Swing From Spider-Man?

    In buying digital comics pioneer ComiXology last week, Amazon continued to signal that it's interested in revising and enhancing the media experience as it expands its distribution and publishing muscle. ...More

  • Mobile In-Store Shopping: It's a Process

    The influence of mobile on shopping behavior continues to become clearer every day. No matter the geography, smartphones and tablets are having a profound impact on how people act while in a store or deciding to make a purchase. ...More

  • Older Generations Warming Up To Mobile Local Search

    Some 47% of consumers searched for local restaurants on a mobile device in the past 30 days, followed by 44% for pizza and 38% for retail stores, per a survey from the Local Search Association (LSA) and Thrive Analytics. ...More