Friday, July 25, 2014
  • xAd Appoints Gregg As Head Of Direct & Programmatic Sales

    Mobile ad platform xAd on Thursday announced it has appointed Beth Gregg as head of sales, including both direct and programmatic ops. Gregg will work on growing the PubMatic mobile marketplace, which xAd helped launch earlier this year. ...Read the whole story

  • Twitter Users Keen On Film Info, Trends

    It seems that movie companies aren't the only ones interested in tracking an upcoming film's buzz -- audiences are too. Partnering with Nielsen, Twitter in a recent study says nearly a third -- 30% -- of Twitter users look for film information/trends a few months before movies appear in theaters. ...Read the whole story

  • Smart TVs To Dominate TV Shipments

    Smart TVs will represent 54% of all TV shipments next year, 63% in 2016, and 73% in 2017. Streaming devices -- those separate devices that make ordinary TVs smart or "connected TV" -- also are contributing to the growth rate. ...Read the whole story

Around The Net

  • Pirate Bay Launches A Mobile Site For Torrenting From Smartphone TechCrunch

    Torrent site has just rolled out a mobile version: The Pirate Bay has now launched a new, mobile-optimized site called The Mobile Bay. The new version provides buttons to search and browse as well as view recent torrents or the top 100. Like the desktop site, the mobile version of the Web site is filled with ads.On iOS, visitors won’t be able to actually download torrents from their mobile device if it’s not jail-broken, but the BlackBerry and Android app stores have a variety of torrenting clients to choose from. ...Read the whole story

  • Mobile Video Helps Drive Customers to Applebee's Mobile Marketer

    A recent Applebee’s campaign exemplifies mobile video’s potential to build brand and drive sales when it is used as part of an interactive, consistent experience across devices, with the chain experiencing a 5 percent sales jump during the first week of the effort. Applebee’s leveraged YuMe’s new multi-screen video ad unit to target consumers searching for restaurants across television, smartphones, tablets and PC with a video experience showcasing the casual dining chain’s Flavors of Southwest entrees and offer of two meals for $20.  ...Read the whole story

  • Consumer Mobile Commerce Adoption Outpaces RetailersPower Retail

    A new study released in partnership between cloud-based commerce solutions provider NetSuite and industry advocacy group the Australian Retailers Association (ARA) demonstrates both how few retailers are taking mobile consumers seriously, and also the glut of opportunities that remain for those willing to take the plunge. Conducted by industry research group Frost & Sullivan, the study compares 120 ARA member businesses, specifically focusing on smaller retailers with less than 50 outlets. While this certainly skews the results somewhat, it also serves as a decent barometer for the speed and agility of small to mid-tier retail operations. The survey was carried ... ...Read the whole story

  • Mobile Advertising Doubles Facebook ProfitsThe Daily Telegraph

    Shares in Facebook surged to a record $74 in after-hours trading on Wednesday as it revealed that profits had more than doubled in the second quarter. The firm said that net income increased to $788m (GBP462m) for the 12 weeks ended June 30 -- up 138pc from the $331m reported in the same quarter last year. The results were driven by an increase in sales of mobile advertisements, which accounted for 62pc of the company's $2.68bn advertising revenues -- up from 59pc in the last quarter. ...Read the whole story

Verizon Wireless To Slow Down Some 4G Subscribers

Verizon Wireless said today that it intends to start throttling some of its long-time subscribers who are still on unlimited data plans. The company announced on its corporate Web site that, starting this October, it will ...More