Thursday, September 3, 2015
  • Instagram's Ad Expansion Helps Appsflyer Monitor Ad Effectiveness

    Several more companies have joined the Instagram API club, as the Facebook-owned social giant moves deeper into the advertising pond. This new partnership allows clients of third-party mobile analytics and attribution platform Appsflyer to schedule, manage and track the effectiveness of ads on Facebook's photo-sharing site. ...Read the whole story

  • What's Next For The Ad Industry As It Adopts HTML5, Sunsets Flash

    As browsers quickly drop their support for Flash, advertisers and their agency partners scramble to understand the nuances of HTML5. "Media Daily News" talks with Brightcove CEO David Mendels about what led to the demise of the technology, rise of HTML5, and the future of video advertising in browsers. ...Read the whole story

  • Twitter Taps Seibert To Head Consumer Products

    While its board struggles to find a permanent CEO, Twitter continues to shuffle its executive ranks. Jeff Seibert has been put in charge of consumer products. Seibert is in the difficult position of improving what has long been an area of weakness for the company. ...Read the whole story

  • AOL Acquires Millennial Media, Boosts Mobile Audience Reach

    In its first major acquisition since itself being acquired by telecommunications giant Verizon, AOL this morning announced a deal to buy mobile app advertising network Millennial Media for $1.75 per share, a 30% premium over Wednesday's closing price for the publicly traded firm's common stock. The deal will add one of the largest suppliers of mobile app advertising impressions to AOL's programmatic and direct selling infrastructure. Millennial Media claims a network affiliated with more than 65,000 app publishers. ...Read the whole story

  • CBS To Stream 6 NFL Games, No Authentication Needed

    CBS says the streams will be available on tablets, laptops and desktops and on some connected devices including Xbox One, Apple TV, Roku and Chromecast, with no authentication necessary. Three of the games are NFL AFC playoff contests, and as previously announced, the Super Bowl. ...Read the whole story

  • App Downloads Slow, Brands Pressured To Make Apps Relevant For Users

    Mobile accounts for 50% to 70% of all consumer interactions with brands, with app session launches increasing 51% year-over-year. But the growth in mobile may have some advertisers scratching their heads. New monthly app downloads are slowing. ...Read the whole story

  • AppCoach Lands $10M In Funding, Expands Mobile Video

    Mobile ad tech platform Appcoach announced $10 million in series A funding this week. The China-based company offers display, video and native ads programmatically. Yonghua Capital led the new round of funding. ...Read the whole story

Around The Net

DMA Urges Members To Report Privacy Offenders

The industry group Direct Marketing Association is urging its members to inform on privacy scofflaws who flout the industry's new self-regulatory mobile code. ...More