Wednesday, September 28, 2016
  • Spotify Expected To Buy SoundCloud, Steps Up Mobile Game

    In what is likely an effort to gain an edge on Apple Music, Spotify is reportedly nearing an acquisition of SoundCloud. Spotify just surpassed 40 million paid subscribers -- more than double the 17 million subscribers that Apple Music currently claims. Yet SoundCloud is not doing very well. ...Read the whole story

  • Happn App Debuts New Feature

    Random iPhone App of the week: Happn, a dating app that lets users interact with people they have crossed paths with in real life, launched a new feature called "See You There." This feature allows happners to share an activity within a four-hour window like going out for drinks, a movie, or exercising. People you cross paths with will see that you are available to hang out and can use this opportunity to meet up. Happn users see a chronological timeline of people they have encountered throughout the day via the app's real-time, hyper-geolocation technology. The app is available for ... ...Read the whole story

  • Navigating The Marketer's Dilemma

    It's not easy to be a marketer in today's landscape. Industry executives discussed the current state of advertising during Advertising Week 2016. ...Read the whole story

  • Google Turns On Incognito Mode In iOS Search App

    In a turn of events intended to protect consumers by allowing them to keep searches private, Google has added an "incognito" mode in its iOS app. The feature, similar to search in the Chrome browser, allows users to surf the Web without having searches and browser history collected and saved. It's unclear how that will affect advertising. ...Read the whole story

  • CEO To-Do List: Talent Search, Content Management, Cope With Pace Of Change

    At an Advertising Week session with industry CEOs there was agreement that the pace of change will only accelerate and companies have to adapt processes to keep up in order to remain competitive. Content management and talent acquisition and retention are also top of mind issues in the C-Suite. ...Read the whole story

  • Tapad Launches Cross-Device Optimization Metric

    Tapad, a provider of cross-device marketing technology, announced a new metric for cross-device marketers it calls Viewable Exposure Time (VET). VET is a metric that measures across screens and ad formats, identifying the optimal amount of time a consumer spends with an ad before they take action. ...Read the whole story

  • Google Launches YouTube Go App

    The new YouTube app features a simpler interface and is designed to be offline first -- and to work even when there's little to no mobile connectivity. YouTube Go also boasts a social component, including the ability to share videos with nearly friends without using up precious data. ...Read the whole story

  • Amazon Maintains First Search On Google, Gains On Retail Sites

    Amazon maintains its lead over search engines when it comes to consumers deciding where to make that first search for products. A study released Tuesday during Advertising Week shows the same pattern among retail Web sites, as their apps lose ground to Amazon. ...Read the whole story

    Social, Not Search, Gaining More Of Marketers' Budgets

    Marketers are willing to open their pockets and trust Google, Bing, and Yahoo to charge the appropriate cost per click while protecting their brand search term, but this year they will open their wallets just a ...More

    • Airlines Build Out Mobile Apps, Wait For Consumers

      Airlines have been gearing for mobile commerce in a big way and now are awaiting more smartphone activity by consumers. Three out of four airlines now have mobile boarding pass and check-in capabilities, features expected to ...More

    • Connecting With VR/AR At Advertising Week

      The Internet of Things involves connecting countless devices of varying type and degrees Available C, ultimately leading to a new marketing environment with consumers constantly linked with pretty much everything around them. Some consumer connections are ...More