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• research Mobile Important For Hispanic Shoppers by Aaron Baar

  According to the survey, 16% of Hispanic consumers use their mobile devices for their purchases, compared with 12% of general market consumers. According to Armand Parra, director of insight and strategy at The Integer Group, age and early adoption of technology are the main drivers behind the trend. ...Read the whole story

• Path Seeks Dismissal Of Wireless-Spam Case by Wendy Davis

  Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the company violated a federal consumer protection law by sending unsolicited text ads to people's cell phones. The lawsuit stems from Path's invite-a-friend feature, which allows users to invite their friends to join via SMS message. ...Read the whole story

• Vice, Twitter Partner For Mobile Show by Gavin O'Malley

  Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show tailored for Twitter users and featuring short clips featuring the publisher's irreverent brand of news and cultural coverage. ...Read the whole story

• food Mondelez Goes Social, AR In Band-Tour Sponsorship by Karlene Lukovitz

  The "1D VIP Tour Correspondent" (Kylie Keene of Portland, Maine) was selected through a contest that generated big buzz across 1D fan sites and social media communities. Hundreds of One Direction and Nabisco snack brands fans submitted videos and resumes to vie for the job. ...Read the whole story

• Madison Avenue Is Mad As Hell, March Mad: Takes More, Not Less Network TV by Joe Mandese

  Demand for network TV advertising, which had been lagging so far this year, surged in April thanks largely to March Madness. While much of the coveted NCAA basketball tournament coverage occurred in March, the big money and high rates of the Final Four and championship games occurred in April and were enough to boost ad spending dramatically for the broadcast and cable TV networks that covered it. ...Read the whole story

• Network Advertising Initiative Proposes New Mobile Privacy Rules by Wendy Davis

  Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative this week provided members with a draft version of a code of conduct regarding information collected from apps. The proposed mobile rules, which were provided to Online Media Daily, require companies to let people opt out of receiving behaviorally targeted ads on mobile devices. ...Read the whole story

• Entertainment, Travel Bet On Mobile Banners by Mark Walsh

  Banner ads have long been the whipping boy of online advertising, and the same is now true for mobile. But in the entertainment, travel, and auto categories, advertisers have seen results. ...Read the whole story

• Marketers Should Tailor Specific Pitches To Tablet, Smartphone by Mark Walsh

  Tablets are used mainly in lean-back mode at home, for two-screen viewing, consuming media and as e-commerce tools. Smartphones, by contrast, are used both on the go and at home, for communication and content-snacking, and apps. Brands and businesses should use search marketing on tablets to drive higher conversion rates. ...Read the whole story

• Good TV Content Trumps All, Trad TV Or Streaming by Gavin O'Malley

  While consumers continue to perceive TV programming as superior in quality to that of online fare, their viewing habits are becoming harder to differentiate between channels. However, consumers were actually less likely to recall ads that accompanied what they thought was TV content. ...Read the whole story

• Google Releases Self-Serve Display Benchmark Tool by Laurie Sullivan

  Google introduced a tool Wednesday that lets brand marketers and agencies pull up-to-date industry benchmarks to help plan and measure the success of display campaigns. In the past, DoubleClick published a yearly report of these benchmarks, but now the self-serve tool enables marketers and agencies to run their own, any time. ...Read the whole story

• Twitter Brings Lead Generation To Tweets by Laurie Sullivan

  Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross between a daily deal alert and call-to-action ad in search engine query result pages. It serves up in one of Twitter's Cards, the expandable display unit that allows brands to attach photos or other media. ...Read the whole story

• DigitasLBi, Razorfish Tap Execs For Global Ops by Steve McClellan

  Publicis Groupe digital agencies DigitasLBi and Razorfish have installed new executives to run their respective international operations, the shops confirmed Wednesday. The moves come in the wake of the DigitasLBi merger that was put in place a few months ago after Publicis completed the acquisition of LBi for approximately $540 million. ...Read the whole story

The Most Impacful Mobile Revolution Begins Now by Kaila Colbin

Sometimes I do not know how to live. I recycle -- and drive to work. I buy the cardboard milk carton instead of the plastic one -- and emit tons of carbon flying around the world. I pay my staff a fair wage -- and talk on a phone made by people who are earning anything but. The phone thing really bothers me, as I sit here connected to the Internet through my phone. After learning about appalling working conditions at the Foxconn factory in China -- where iPhones are made -- I was even more appalled to learn that ...More

• Who Needs Sex? I Have An Unlimited Data Plan by George Simpson

  I think I know how I was supposed to react when 57% of U.S. women said they would rather give up sex than their mobile device for a week, according to a survey released Wednesday. ...More

• The Mobile Commerce Win: Location, Location, Location by Chuck Martin

  Let the mobile location innovation begin! While we regularly see and hear of innovations in how marketers can reach consumers at various stages during their path to purchase, new ideas around location are starting to get richer, as is the location data information. For example, Moosejaw, the outdoor retail chain headquartered in Michigan, has 11 stores but the majority of sales come from online and mobile. ...More

• search When Innovation Like Android Steps In To Shake Things Up by Laurie Sullivan

  In a rare admission by the former eBay CEO, Hewlett-Packard President and CEO Meg Whitman attributes the ability to enter a new segment of the tablet market to Google's operating system, Android. "Frankly, having Android products here helps a lot," she said during the company's fiscal Q2 2013 earnings call. "This $169 Slate helps [HP] cover a segment of the market that we didn't have before." Yes -- HP's Whitman attributes market opportunity to Google Android. ...More

• Tablet/Smartphone Commerce Site Share Escalates: So Where Are The Cool Multi-Screen Experiences? by Steve Smith

  According to Monetate's EQ survey, activity at commerce sites from devices nearly doubled since last year. So when is someone going to help me juggle those multiple screens? ...More

• The Whole Story - How Social Media Is Used by Mike Bloxham

  Now that the 50+market is truly engaged with Facebook and Pinterest, entire subset of the media and marketing business has effectively sprouted from Mark Zuckerberg's Harvard dorm room. ...More

• Black And White And Read All Over by Jack Loechner

  The vast majority of U.S. adults read newspaper media content across a range of technology platforms, including 59% of Americans ages 18-24, the youngest cohort of adults, that many are skeptical that they ever think about newspaper content. ...More

• A-B's Mobile Initiatives Hint At National TV Primacy by David Goetzl

  Listening to the top marketer at Anheuser-Busch, it seems pretty clear why major brands shouldn't be expected to move big dollars away from TV anytime soon. So, barring another gruesome recession, networks don't need to do much tossing and turning. ...More

• The Short Time of the Mobile Purchase by Chuck Martin

  The window to reach mobile shoppers may be short with some factors out of retailers' control. A study from IBM's Digital Analytics Benchmark last week looked at shopping behavior around Mother's Day and found that online mobile shopping traffic increased 43% from a year ago, comprising a quarter of the holiday online sales. That study found that mobile consumers shopped and bought in three-and-a-half minutes. ...More