Monday, March 30, 2015
  • Tumblr Names Dolgins First CMO

    Tumblr has found its first CMO in Stephanie Dolgins, the Yahoo unit announced. Dolgins will oversee brand and consumer marketing for Tumblr, along with communications, media partnerships, and content and community development. ...Read the whole story

  • CBSN Now Available On Android Devices

    CBSN, the network's interactive streaming news service, is now available as part of a new CBS News app for Android. It's available today from Google Play. CBS said the new Android app features a "quick read" feature that offers a story preview before the full story launches, and expanded on-demand offerings of CBS ...Read the whole story

  • WPP's Xaxis Agrees To Buy Mobile Platform ActionX

    Xaxis has agreed to acquire Action Exchange, Inc., a mobile programmatic specialist based in New York. Xaxis indicated that the ActionX platform will be rolled out to Xaxis clients in all global regions in the coming months. ActionX clients include e-commerce and media subscription companies such as Forbes, JackThreads and Hearst. ...Read the whole story

  • IAB: Mobile Cannibalizes Other Media; Marketers See Opportunities In Programmatic, IoT

    Marketers are shifting budgets from other media to mobile advertising, but many still find privacy issues challenging, notes an Interactive Advertising Bureau report. One-third of mobile advertising budgets in 2014 came after shifting funds away from other media. The majority of respondents were happy with the performance of their mobile ads. ...Read the whole story

  • Mobile Shop Fetch Opens New York Office

    Dentsu Aegis Network acquired control of the agency last fall, and since then Fetch has added high-profile clients to its roster including Uber and Expedia. The New York office will be managed by Melissa Greenberg, who most recently was a vice president with social advertising platform SHIFT. ...Read the whole story

  • ZO Cuts Its 2015 Global Ad Spending Forecast

    The agency cites a slowdown in China as well as ongoing turmoil in Eastern Europe. North America ad spend will grow 3.5% in 2015, followed by 4% in 2016, with a boost from the Summer Olympics and the U.S. Presidential elections. ...Read the whole story

Around The Net

What Does The MRAID Video Addendum Mean for VPAID?

Today the IAB announced support for a Video Addendum to MRAID. Since MRAID is technically a rich-media standard rather than a video standard, and since the VPAID video standard already exists, many people may find this ...More