Wednesday, August 27, 2014
  • Facebook Adds Targeting Based On Connection Speed

    Facebook is expanding mobile targeting further by allowing marketers to tailor ads based on the speed of a user's network connection -- 2G, 3G or 4G. The new feature is aimed especially at high-growth countries, like India, where people mainly access the Internet through mobile devices. ...Read the whole story

  • Mobile RTB Spend Up 69% Quarter-Over-Quarter

    Global mobile real-time bidding (RTB) spend increased 69% in Q2 2014 compared to Q1, according to Smaato's most recent Global Mobile RTB Insights report. In addition, the number of mobile RTB auctions increased by 35% quarter-over-quarter. ...Read the whole story

  • Instagram Debuts New App To Enhance Videos

    Instagram is raising the stakes in mobile video with a new app that aims to make every user a mini-Spielberg with tools like tracking shots and time-lapse shooting that give videos a slicker, professional look. The new Hyperlapse app features stabilization technology for creating smooth time-lapse videos even while in motion. ...Read the whole story

  • Twitter Adds Central, Eastern Europe To Ad Network

    Twitter on Tuesday further expanded its ad network with the addition of 12 markets in Central and Eastern Europe, as well as Portugal. In addition, Twitter continues to invest in improvements to its ad services, including the launch of its Promoted Video program. ...Read the whole story

Around The Net

  • EBay Wins Top Mobile Commerce CrownMobile Commerce News

    Ofcom has now released a report that has identified eBay as the leading mobile commerce retailer in the United Kingdom in terms of its popularity among consumers throughout the country. This represents an increase of 4 percent in the proportion of people who are spending over that amount in monthly mobile commerce shopping. The report was produced by Ofcom Communications in their 2014 market report. According to that report, eBay had a reach over m-commerce that had hit the 34 percent mark, which was the most among all of the retailers that were observed during this research. ...Read the whole story

  • 34% See Mobile As Key Factor Impacting PurchasingTelecompaper

    Nearly 86 percent of Australian mobile customers plan to engage in mobile commerce in the next 12 months, an increase of 11 percent over 2013. Around 34 percent of them believe that mobile has become a key factor impacting purchasing decisions, up from 27 percent in 2013, according to a report from InMobi. The report also shows that the rapid growth in smartphone adoption in Australia is creating a new wave of consumer behavior that is changing the mobile landscape. Report authors have identified three trends that drive this changing behaviour: users spending more time on their mobiles, the increased ... ...Read the whole story

  • Does News Need More Business Models?Capital New York

    For newspaper publishers, a further diversification of business models is inevitable, according to Derek Thompson, senior editor at The Atlantic. Among others, he lists “an events business, a video business, licensing, marketing consulting, affiliate links, trusts, [and even] rich benefactors.” As for what works, well, according to Thompson: “I don’t think anybody knows the secret.” Oh, and he thinks “BuzzFeed is scary smart -- scarier and smarter than most journalists give them credit for.”  ...Read the whole story

  • Is Apple Making A Massive IPad?Bloomberg

    If consumers have room in their lives (and backpacks) for a massive tablet, advertisers could soon get the chance to serve them TV-sized ads on the go. Yes, “Apple Inc.’s suppliers are preparing to manufacture the company’s largest-ever iPad, with production scheduled to commence by the first quarter of next year,” Bloomberg reports, citing sources. “The new iPad will have a screen measuring 12.9 inches diagonally.”  ...Read the whole story

  • Luth Discovers The Value Of Consumer Privacy ($100 A Month)Technology Review
  • Instagram Releasing Hyperlapse Video Editing AppWired
  • Ohio State is Redesigning Its Email System to Make it More Mobile Friendly
  • General Motors Makes Cars Mobile HubsMobile Marketer
  • Mobile Commerce Revenue Doubles to $7 Billion in
Mobile Payments vs. Chip-Enabled Cards

The future of mobile payments may have just received a boost from Walmart. The massive retailer this week notified the world that it's introducing a chip-enabled Walmart MasterCard to increase security. ...More