Will P&G Shed Duracell?

Cincinnati Enquirer, Tuesday, December 17, 2013 8 AM
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Procter & Gamble may pull the plug on its ownership of Duracell batteries. Pressure is growing on CEO A.G. Lafley to return the Cincinnati-based consumer products giant back to profit and sales growth by divesting a non-core business. “It’s not a strategic fit for P&G – it doesn’t create any halo or synergy with their other brands,” said Pete Sorrentino, a portfolio manager with Huntington Asset Advisors in Norwood, Ohio.

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