Redesigned 'Reader's Digest' Retools Ad Sales, Subscription Pricing

Folio, Tuesday, December 17, 2013 2:38 PM
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Reader's Digest's editorial revamp (now out on newsstands) was accompanied by such changes on the biz side as "price discipline" (eliminating discounted agent-sold subscriptions) and "exclusivity and premium placement for advertisers," writes Michael Rondon. "As planned, the magazine sold fewer (but higher-priced) ads in the new issue—16, in all—and plans to have 34 ads per issue by the summer. That contrasts with an average of 60 to 70 per issue in the first half of 2013."
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