McDonald's Takes To Grocery Aisle To Boost McCafe

Convenience Store Decisions, Wednesday, December 18, 2013 9:52 AM
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McDonald's will begin selling McCafe coffee in the grocery aisle next year to drive "greater awareness and sell more coffee in our restaurants," the chain's U.S. Chief Brand and Strategy Officer Kevin Newell stated during the company's recent earnings call, in which the fast feeder also noted a chief priority will be improving the customer experience by speeding up service. 

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