Xaxis, 24/7 Merger Quadruples Impressions On Platform
Beet.TV has posted an interview with Brian Gleason, MD North America, in which Gleason gives additional insight into how much larger Xaxis becomes as a result of the recent merger with 24/7 Media. When the merger was first announced, the new Xaxis claimed it would manage 2 trillion global impressions, equating to $750 million per year. The 24/7 Media unit Xaxis absorbed had over 500 employees and 240 engineers.
In the Beet.TV interview, Gleason got more specific. The new Xaxis now expects to deal with 2.2 trillion impressions on an annual basis, up from 500 billion before the merger. The combined company has 840 employees and, in the U.S., 60 analysts.