Yieldex, a provider of inventory and revenue management solutions for digital publishers, announced that 1.5 trillion ad impressions have been analyzed via the YieldEdge platform this year.
Yieldex’s growing customer base includes more than 30% of comScore’s top 100 publishers. The number of impressions it processes grow from approximately 978 billion in 2012 to more
1.5 trillion in the past 12 months. Per
Forbes, overall revenue for big data is expected to grow to more than $53 billion by 2017
