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Email Volume Unique Opens Up 6% in Q3: Experian

  • BtoB, Thursday, December 19, 2013 11:34 AM

Email volume was up 12.7 percent in Q3, as compared to last year, according to Experian Marketing Services. Interestingly, the report revealed that unique open rates rose 6 percent. In addition, the study also revealed that unique click rates for shipping confirmations went up 13.5 percent if the email was personalized. Unique click rates for shipping confirmations without personalization only went up 8.3 percent. Another tidbit from the study, emails inviting consumers to join loyalty programs that were sent with order or shipping confirmations saw click through rates go up 26 percent.

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