Oracle to Buy Responsys For $1.5 Billion

The New York Times, Friday, December 20, 2013 11:34 AM
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Oracle has agreed to acquire email marketing services company Responsys for $1.5 billion. The Responsys acquisition is the seventh for Oracle this year. The deal follows other major acquisitions in the email marketing space. ExactTarget was snapped up by Salesforce earlier this year. 

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