Volkswagen Back In Super Bowl

USA Today, Monday, December 23, 2013 8:05 AM
  • Comment
  • Recommend
Subscribe to Around the Net In Brand Marketing

Tags

Volkswagen will advertise in the Super Bowl for the fifth consecutive year. The company saw volume drop 5.2% for the first 11 months this year vs. one year ago, so the company will likely want to see some hard ROI. "VW relies too much on entertainment and not enough on brand engagement," says Robert Passikoff, founder of Brand Keys. The firm's 2013 consumer survey ranks VW way down at 18th place among 20 automakers that sell in the U.S., in terms of brand engagement. 

Read the whole story at USA Today »

Be the first to comment on "Volkswagen Back In Super Bowl"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Brand Marketing Articles

>> Around the Net In Brand Marketing Archives