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The Metrics Are Worthless Without Accurate Data

  • PPC Hero, Tuesday, December 24, 2013 8:51 AM
Jacob Fairclough gives us three important metrics for ad testing. It make seem a little elementary for the advanced paid-search marketer, but it should serve as a reminder as to the importance of accurate data. After explaining the best use of impression, conversion and click-through rate metrics, he tells us how to not ruin ad tests. He also points to an earlier post that explains nine common issues with data that make ad testing worthless. Read the article here.

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Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.