Twitter Ad Share Climbs 52%, Friday, December 27, 2013 9:44 AM
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The number of marketers using sponsored tweets increased to 52% this year. Pinterest’s new sponsored pins gained 29% share while sponsored blogs declined to 51%. The “State of Sponsored Social” report released by IZEA says only 47% of the 10,000 brand marketers it polled last year used sponsored tweets in their advertising campaigns. It was 39% in 2011.

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