Brands Hitch Onto Social Media, Friday, December 27, 2013 9:44 AM
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Research firm Mintel has identified a number of social trends. The firm says Clorox' campaign, "Bleach it Away," where it connected to parents already in online conversations to give advice is an example. Clorox sought to make the bathroom less of an off-limits discussion area online, inviting moms to rethink the bathroom as a mini-sanctuary – a similar approach taken by household paper products brand Charmin with its #TweetFromTheSeat campaign.

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