Burger King's $1 Menu Efforts

Burger Business, Tuesday, December 31, 2013 9:48 AM
  • Comment
  • Recommend
Subscribe to Around the Net In Brand Marketing

Tags

Burger King, the No. 2 burger chain, this year expanded its budget lineup, calling it King Deals Value Menu. The company is adding limited-time $1 items, the Rodeo Crispy Chicken and Rodeo Burger, items Burger King has offered previously in Europe and South America. In Canada and the UK, Burger King has used the “King Deals” name for daily-discount menus where a different sandwich is spotlighted each day.

Read the whole story at Burger Business »

Be the first to comment on "Burger King's $1 Menu Efforts"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Brand Marketing Articles

>> Around the Net In Brand Marketing Archives