Burger King's $1 Menu Efforts

Burger Business, Tuesday, December 31, 2013 9:48 AM
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Burger King, the No. 2 burger chain, this year expanded its budget lineup, calling it King Deals Value Menu. The company is adding limited-time $1 items, the Rodeo Crispy Chicken and Rodeo Burger, items Burger King has offered previously in Europe and South America. In Canada and the UK, Burger King has used the “King Deals” name for daily-discount menus where a different sandwich is spotlighted each day.

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