Cracker Barrel Disses Activist Investor

Forbes, Tuesday, December 31, 2013 9:48 AM
  • Comment
  • Recommend
Subscribe to Around the Net In Brand Marketing


Cracker Barrel fended off a request from Sardar Biglari, who has 20% stake. Biglari, chairman and CEO of Biglari Holdings, sent a Christmas Eve letter of intent to CEO James Bradford asking that Cracker Barrel put itself up for sale. Biglari also lamented Cracker Barrel’s "Duck Dynasty"’s merchandise flip-flop: the company  pulled items after Phil Robertson’s anti-gay remarks, only to reinstate the products 24 hours later.

Read the whole story at Forbes »

Be the first to comment on "Cracker Barrel Disses Activist Investor"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Brand Marketing Articles

>> Around the Net In Brand Marketing Archives