Year Of The Brand Influencer

Huffington Post, Tuesday, December 31, 2013 9:48 AM
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Daniel Newman, author of “The Millennial CEO,” writes that this year nearly 50% of brands’ social marketing spend went to Facebook advertising and less than 10% to influencer outreach and blogging and that, therefore, brands spent five times as much on Facebook ads as they did on creating owned content and driving earned media.

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