More depressing news
for TV Everywhere proponents: a new survey shows that 82% are unfamiliar with TV Everywhere. More troubling -- only 4% know their login/account information to access TV Everywhere content. This
research comes from video/search company RAMP. The data also notes that 67% have never watched TV through their cable or TV provider’s Web site or app.
“In most cases, there are
few compelling reasons for consumers to engage with and return to their cable provider's online experience,” explains RAMP CEO Tom Wilde, adding: “In addition, cable programmers seem to be
missing key opportunities to strengthen their brands and affinity with viewers by delivering more compelling experiences than traditional linear TV offers.”
Other analysis contends
there will be continued conflict over TV Everywhere efforts. For example, TV networks have been angling to produce their own TV Everywhere apps. One of the more successful ones is HBO’s HBO Go
app. But pay TV operators -- cable, satellite, and telco companies -- also want to play in this arena. Analysts say this can cause confusion and competition. For example, Comcast doesn’t allow
its subscribers to access HBO Go on Roku’s streaming players.