About.com Launches Video Spots
For the initiative, Kim Johnson Gross, author of the Chic Simple book series, will serve as the Style Channel Guide. In addition, the home and garden channel will also feature video content with interior designer Anne-Marie Barton offering advice on home decorating. Honda and Black & Decker will be the first charter advertisers for the style and home and garden channels, respectively. In 2005, About.com plans to launch additional ChannelGuides on food and drink, travel, and parenting.
-- Michael Shields