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by Jun 2, 2003, 12:00 AM
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A bundle of Interpublic Group agencies has been named by Cablevision to handle advertising and marketing services supporting the company's launch of Rainbow DBS, Cablevision's version of satellite TV. The agencies, which include Lowe, NY, Initiative, and Draft, will handle the company's advertising, media buying, direct marketing, public relations, corporate identity and digital marketing.
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