Email is not dead. In fact, email is almost 40 times as effective as social media as a way to acquire new customers, according to a new report from McKinsey & Co. Having consumers "like" campaigns
on Facebook or tweet about a product is nice, but is not nearly as effective for forming relationships with consumers and driving transactions as emails. "If you're wondering why marketers seem intent
on e-mailing you more and more," the report reveals, "there's a simple explanation: it works."
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