Around the Net
How BMW Is Targeting Gen-Y Techies
- San Francisco Chronicle, Tuesday, January 21, 2014 8 AM
BMW wants its new i3 electric car to appeal to techies. "When you turn this vehicle on, especially at night, it looks like a screen coming to life, because
we know the same people who are into tech would be buying this car," said Jose Guerrero, product planning and strategy manager for BMW of North America, as he demonstrated the i3 to a reporter at the
recent International CES tech convention in Las Vegas.
