E*TRADE announced that it has begun a search for a new agency partner to handle the creative portion of its national advertising account. The search seeks to identify a team that can leverage E*TRADE Financial's brand image while supporting the evolution of advertising and marketing communications efforts into a set of branded campaigns. Goodby, Silverstein & Partners, San Francisco, has been E*TRADE Group's creative agency of record since 1999 but has chosen not to participate in the review process. Select Resources International (SRI) will manage the search process.
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