Satellite radio network
XM has placed its $50 million plus account in review.
TBWA\Chiat\Day was XM's first agency, launching the brand at the end of 2000. The marketer is looking for an
East Coast-based agency and the review will include media.
Campbell-Ewald Detroit is currently working on a TV, print and direct-marketing campaign backing GM's installation of XM in select
cars.
