Around the Net
Saucony Launches Ads, Docs For Running Shoes
- Advertising Age, Wednesday, January 29, 2014 9:46 AM
Saucony's two-minute spot about running, called "Ready," will be released this spring via social channels and digital media, and is part of the
athletic-shoe marketer's "Find Your Strong" strategy meant to appeal to runners. The company is also releasing a 22-minute-long documentary called "Finding Strong" about people in the U.S., Japan,
Brazil, Africa and Finland whose lives were changed by running.
