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Personalization Drives Higher Open Rates: Experian
- Marketing Pilgrim, Wednesday, February 5, 2014 4:50 PM
Emails with personalized subject line have a 26 percent higher unique open rate than non-personalized emails, according to Experian’s 2013 Email Market Study. The research also revealed that this varies by industry. Travel companies, for example, see the largest increase in open rates when personalizing email subject lines generating an average 28.5 percent open rate.
