Ad Council Partners With Blue Sky
Jan 20, 2004, 12:00 AM
The Advertising Council has chosen Blue Sky Factory, a provider of online marketing technology and services, will power the company's e-mail marketing campaigns. Blue Sky Factory will donate the use of its proprietary Publicaster application to the Ad Council. Publicaster is a web-based, email marketing technology that handles the delivery and tracking of text, HTML and Rich Media (Video, Animation, etc.) campaigns.