Initiative announced that the Atlanta Journal-Constitution has selected the agency to handle its media planning and buying. The multi-million dollar account will be managed out of Initiative's
Atlanta office. The agency was also selected by Chilean wine producer, Morandé, to handle its media planning and buying. The media mix will include local broadcast, event planning, print and
outdoor, all a strategic media plan developed by Initiative. Morandé will target three primary markets - consumers, retailers and distributors and trades - with its marketing.
