• January 20, 2004

Confirming weeks of rumors, American Media announced plans to launch a shelter magazine in the spring. The as-yet-unnamed title, American Media's first in the shelter category, will target 20- and 30-something women.

"I was looking at the shelter magazine landscape and saw the opportunity to create a magazine that would give ideas and advice in home décor to women in the 21-35 year old demographic," said American Media chairman and chief executive officer David Pecker in a press release. "It will be completely focused on the needs and lifestyles of both singles and couples in this lifestyle group. And it's an audience that other titles in the category haven't focused on."

As many as four issues of the new magazine will be test-marketed in 2004, with anticipated distribution of 250,000. Depending on the test results, American Media could increase the mag's frequency to six issues in 2005 and eight in 2006.