When ZDNet reporter David Gerwitz got an email from his local AT&T sales affiliate, he thought it was spam. According to Gerwitz, the email looked so bad with the subject line, "At&t local
support can help," that when he opened it, he was only looking for signs of spam, not a real marketing message. "The sender can't even seem to capitalize the letters of her company in the subject," he
explained. However, the email did originate from an AT&T server and was in fact from a local rep.