Rolke Winker describes it well when he writes "Google Inc. is suddenly faced with the threat that its search engine and its advertising business are becoming less relevant," as more Internet-connected
devices, including mobile, become popular. Along with mobile comes apps; hence the challenge. So, the company has launched an initiative to better direct what smartphone and tablet users do on their
devices. It can see an index of content inside mobile apps and links pointing to that content featured in Google's search results on smartphones.
Read the whole story at Wall Street Journal »
