Commentary
Twitter Opens East Coast HQ in Cambridge
- by Val Brickates Kennedy , March 11, 2014
Twitter Boston tweeted the news late Monday, with a picture of their new digs. The office's Twitter profile describes it as "Twitter's East Coast Headquarters (Sorry @TwitterNYC ;)."
The new headquarters will also be home for Bluefin Labs, a Cambridge start-up acquired by Twitter last year. Bluefin develops "social TV" software that analyzes and evaluates comments posted about TV shows on social media sites such as Twitter. Bluefin then sells the data to TV broadcasters and advertisers.
Twitter has said it bought Bluefin to develop a new generation of advertising products targeted at the intersection of Twitter and TV.
Bluefin wasn't the only Boston-area acquisition made by Twitter last year. The mega-microblogging service also bought Crashlytics, a developer of mobile crash-detecting software, and social media app developer Spindle Labs.
