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Commentary
World Cup Up Next For Real-Time Marketers
- Marketing Magazine, Tuesday, April 1, 2014 5:11 PM
Marketing Magazine has posted an article saying that “brands must commit to a ‘real-time’ marketing ethos if they are to win over consumers during the forthcoming World Cup.” The magazine attributes the thoughts to Paul Dwan, Coca-Cola’s head of assets and experiential.
The topic arose during Advertising Week Europe 2014.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.