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WPP's Sorrell Says Brands Should 'Hold Their Nerve' On Russia And Eastern Europe

WPP Chief Executive, Sir Martin Sorrell has revealed the company remains "bullish on Russia" and advises brands and agencies to "hold their nerve." Sorrell is half Ukranian, on his mother's side, and believes that sanctions will have little effect on the Russian economy compared to the price of oil and the impact of an ageing population. Despite his prediction of a long term standoff over Ukraine, Sorrell believes WPP is right to continue to seek new opportunities in Russia and the emerging markets in Eastern Europe -- which, so far, have provided growth that has far outstripped Western Europe since the global financial crisis.

Read the whole story at The Times of London »

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