• The Drum, Wednesday, April 2, 2014 7:34 AM

Drinks brands got a reminder from the ASA that rules governing the presentation of alcoholic drinks as boosting confidence and ensuring that consumers have a better time apply to Facebook too. The Youth Alcohol Advertising Council (YAAC) complained about advertising copy on WKD's Facebook page which featured the strap line: "WKD 8 BALL Weekend Prediction YOU WILL REFUSE TO DO KARAOKE. AT FIRST". Beverage Brands (UK) said the advert did not suggest alcohol would improve confidence but the ASA disagreed and upheld YAAC's complaint. Even though there was no picture of alcohol being consumed, the ruling was that the copy suggested it would improve confidence and was a key component of a social occasion. The ad will not appear again in its current form.

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