• Moz, Wednesday, April 2, 2014 4:08 PM

Landing pages should reflect local content, especially if the business offers a physical location. Miriam Ellis put together a guide on the different types of local landing pages. She identifies four distinct business models designed to earn visibility for local-focused Internet searches. Ellis believes these will not only help marketers become fluent in the subject of local landing pages, but also aid them in implementing the correct types of pages for their unique business.

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