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Sep 20, 2004, 12:00 AM
Simmons Bedding Company has named Leo Burnett USA as its national creative agency of record, and Starcom its media agency of record. Burnett will help Simmons with overall advertising and marketing as well as new product launches. Starcom will manage media planning and investment with Starcom MediaVest Group’s Halogen handling the direct media portion of the assignment. Spending was not disclosed.
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