Amscreen and Sharp are working in partnership to create what they claim will be the first affordable, scalable outdoor screens that could be used for "six sheet" campaigns -- typically the size of a
poster at a bus stop. Amscreen has a network of small point-of-sale screens at WH Smiths, Londis and Spar. The new large screens -- expected to be placed at bus stops, roadside and in shopping centres
from the end of the year onwards -- will be open to any brand interested in outdoor. The deal with Sharp will enable the large screens to be made more economically.
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