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Study: Old-Fashioned Radio Still Captures Majority Of U.S. Listeners

  • Quartz, Monday, April 7, 2014 12:33 PM
Old-fashioned AM/FM radio still has an "astonishing level of penetration," trouncing satellite and Internet radio: 91% of U.S. listeners, according to Pew Research Center/Nielsen Audio numbers. And "44% of all radio listening takes place in the car, where terrestrial radio has an 80% share, according to Macquarie" Capital, writes John McDuling.

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