• The Street, Monday, April 7, 2014 3:57 PM

The Street noted on Monday that Rocket Fuel (FUEL) was upgraded from “market perform” to “outperform” by BMO Capital Markets. The financial services firm set a price target of $58 on FUEL, per The Street.

At presstime, shares of FUEL were trading at $41.17, up over 3% from the day’s open.

“Today, programmatic execution and real-time bidding is only just beginning to approach something resembling maturity in its original addressable market, which is static banner display ads," BMO analysts Daniel Salmon, Nirav Modi and Ygal Arounian wrote. "It is just beginning to enter the mobile space, where Rocket Fuel now generates 19% of its revenue.”

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