Advertising is missing out on the brightest, young graduates, mainly because of low pay. That is the conclusion of GroupM President, Dominic Proctor speaking at the Festival of Media in Rome. He
believes that the brightest 'millenials' will be drawn to the high wages and exciting career offered by the City or Google. Adland needs to reorganise and use more automation to find the budget
required to be competitive in today's labour market, he surmised.
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