• Advertising Age, Tuesday, April 8, 2014 4:04 PM

Programmatic ad platform AppNexus this week released software to support direct deals, Advertising Age has reported. However, true to the company’s principle, their new software, Twixt, aims to automate much of the manual labor.

As far as the impact on the ad tech ecosystem, Advertising Age notes that “automating direct deals brings AppNexus into competition with Centro, which has negotiation functionality within its system. Centro made a move into AppNexus' territory in November, when it acquired SiteScout, a DSP.”

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