Some Marketers Are Seeing Deliverability Issues Under Yahoo's New Email Authentication Policy

Small businesses are experiencing deliverability problems to Yahoo email addresses after Yahoo updated its email authentication policy this week. Stricter rules around using third-parties has had some marketers reporting bounces. "We are currently experimenting with an anti-abuse technology that helps us protect our users from phishing and spoofing attacks," Yahoo told MarketingLand. "As a result of this experiment, a small percentage of our users who use service providers external to Yahoo may experience issues."
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