• by Val Brickates Kennedy , April 9, 2014

It's that time of year again, mobile marketing fans.

MITX's annual Mobile Summit will convene on April 24. This year's event will focus on the challenges marketers face as society becomes increasingly dependent on mobile technology. Topics will include responsiveness, the strategic value of apps, programmatic buying and mobile media, mobile device context, mobile payments, wearable technologies and location-based services. 

Keynote speakers will be Josh Bernoff, senior vice president for idea development at Forrester Research, and Wayne Chang, general manager at Twitter's Crashlytics. Additional speakers include CEOs and senior executives from Apperian, Assembly, Nexage, Adelphic, Digitas, Skyhook Wireless, Constant Contact, Alex and Ani, Dunkin' Brands, Loop, Fiksu, Rue La La, Karmaloop, and PayPal. 

The festivities kick off at 8:00 a.m. in the Fidelity Center for Applied Technology at 245 Summer Street in Boston. Go to www.mitx.org for details.