IBM to Buy Silverpop

IBM has revealed plans to acquire email marketing firm Silverpop, in a deal whose terms were not disclosed. According to a report in Atlanta Business Chronicle, the transaction is rumored to have been for $270 million. IBM has recently acquired a number of marketing services firms including Unica, Coremetrics, and Sterling. The Silverpop acquisition brings database management and email into the mix.
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Tags: email
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