Around the Net
Kraft Turns To Programmatic
- AdExchanger, Monday, April 14, 2014 12:37 PM
AdExchanger has posted an article highlighting Kraft Foods’ programmatic ad strategy. The company’s agency, Starcom, tapped Turn as its demand-side platform (DSP) and data management platform (DMP). AdExchanger writes that Kraft and Turn have been partners for about six months now.
