Around the Net
Cruise Lines Back On TV With Ads
- Travel Weekly, Tuesday, April 15, 2014 8 AM
Stalled ships, food-born maladies, questionable plumbing. Cruise lines have had terrible PR lately, and the recession didn’t help. But they are going
back to TV advertising for the first time since 2008. Carnival Cruise Lines, Princess Cruises and Celebrity Cruises have put $60 million into new marketing campaigns that rely mainly on TV over the
past half year.
