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P&G Hunts For Next Big Thing

Procter & Gamble's new Downy fabric softener with time-released scents has been recognized by The Information Resources, Inc. So have the company's Secret deodorant and Tide Pods. The organization ranked them and four other P&G products among the 10 best-selling U.S. innovations of 2013, accounting for $870 million in 2013 sales. 

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