Around the Net
Maxwell House Not Trying To Be Great
- Adweek, Wednesday, April 16, 2014 8:05 AM
Maxwell House, a 122-year-old coffee, is good, not awesome, to the last drop. The brand, trying to avoid competing with hipster coffee and Starbucks, is playing on "Good to the Last Drop." A trio of TV spots says, "Good is setting a personal best before going for a world record," the Maxwell House man explains. "Good is swinging to get on base before swinging for a home run."
