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Emails Reveal That Samsung Exec Saw Opportunity in Steve Jobs' Death

  • Cnet, Wednesday, April 16, 2014 4 PM

New emails have emerged in the Samsung Apple case showing that Samsung's VP of sales operations for the company's US mobile division Michael Pennington saw Steve Jobs' death as a good time to lash out at Apple. In the email chain from 2011, he wrote, "Unfortunately, Steve Job's [sic] passing has led to a huge wave of press coverage of Apple's and iPhone's 'superiority,' all created by the 'passionate, tireless, perfectionist...' The point here is that there is an unintended benefit for Apple, since the external messages by 3rd parties are all highlighting and/or supporting the consumer perception that Apple products are superior, since Jobs' [sic] was such a visionary and perfectionist. What consumer wouldn't feel great about purchasing a device developed by such a person." In light of this, he suggested that Samsung strike back with an anti iPhone campaign.

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