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How To Use Google +Post Ads

Initially announced in December, +Post ads are pieces of content that brands place in Google Plus profiles, such as videos and photos, which gets repurposed in ads and served across the Google Display Network. Toyota reported working with the sharing ad format. The company generated a 50% higher engagement rate with the +Post ad, compared with traditional advertisements. Larry Kim tells us how the ad drives engagement, how to create one, and how the ad unit competes with Facebook.

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