BIZ DEV: Kahn Media Wins Nitto Tire

Nitto Tire U.S.A., a manufacturer of off-road and street performance tires, has tapped Kahn Media to handle its public relations initiatives, including targeted media outreach, new product debuts and event promotions. Kahn Media will work with Nitto and its digital agency of record, Long Beach, Calif. based Cie Studios, on the development and implementation of campaigns to elevate brand visibility, increase sales, and promote the company’s motorsports initiatives and events. “We are very proud to work with a well-respected, enthusiast-driven brand like Nitto,” said Kahn Media president Dan Kahn. “Nitto got its start in the United States by offering the best possible product to enthusiasts, and grew its brand from there. We began in much the same way, and this is a watershed moment for Kahn Media – representing the best tire company in the market on a wide range of exciting new programs."

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